Zio Sport to Unveil Spring- Summer ‘11 Collection at Outdoor Retailer Winter Market

AUSTIN, Texas – Board shorts, rash guards, polos, skorts, yoga pants and muscle tees are among the new items featured in Zio Sport’s Spring/Summer 2011 Collection. The Austin-based company will release its new line at the Outdoor Retailer Winter Market in Salt Lake City on January 20-23, 2011. Zio Sport is gearing up for the upcoming seasons with a vibrant and bold line that will make kids want to get out and play.

“We went outside the box with the Spring/ Summer 2011 collection,” said Zio Sport President, Ragan Melton. “Our newest line features vibrant graphics and colorful fabric. We took it up another notch.”

Bright and exciting graphics are sure to make this Zio Sport collection a big hit with kids. A bright-colored, plaid pattern is featured on the girl’s board shorts, tees and rash guards. Boys will make a splash with eye-catching board shorts and half-checkered polos. In addition, all Zio Sport tees feature a utility pocket on the bottom, right side of each shirt. The utility pocket is perfect for an iPod, keys or cell phone.

Special features of all Zio Sport clothing include: exclusive cool-edge fabric technology with moisture wicking and UVB protection and tagless neck labels on all shirts. More importantly, all Zio Sport apparel is cut for the shape of kids’ bodies, not simply adult designs cut down to smaller sizes.

About Zio Sport: Nothing says, “get out and play” like Zio Sport. The Austin, Texas-based company outfits kids around the country with high-quality, active wear for children ages 4-14. At Zio Sport, it’s all about the kids. In fact, Zio Sport consults with children in the color, fabric and style of all their clothing. This family-owned company encourages a healthy lifestyle with the simple idea that kids who are comfortable keep playing longer. Zio Sport started when a grandmother and two mothers felt there was a void in high-quality, stylish sportswear for children. Just months later, the three developed their own line of children’s active wear. Now, Zio Sports is available online and in select retail stores nationwide. Learn more about Zio Sport at www.ziosport.com.

Contact: Derek Castillo (512) 560-4286 Derek@redmediagroupllc.com