Davis Representation Opens Up West Coast Markets for Zio Sport

AUSTIN, Texas (June 15, 2010) – Fine children’s apparel representative, Gloria Davis, is Zio Sport’s new sales representative. The addition of Davis vaults Zio Sport into the western portion of the United States.

“Gloria Davis is one of the premier children’s clothing representatives on the West Coast. Her acquisition will allow us to bring Zio Sport active wear to customers in new and exciting markets,”said Ragan Melton, Zio Sport President and Co-Founder.

Davis will represent Zio Sport in California, Washington, Oregon, Nevada, Montana, Idaho, Colorado and Utah. She will also feature Zio Sport apparel at upcoming trade shows in Las Vegas, Los Angeles, Portland and Seattle.

“I love this line. The technology of the fabric caught my attention. The stitching and detailing is impressive. I can tell a lot of thought and research went into the design of all Zio Sport clothing,” said Davis.

Davis also praised Zio Sport’s cool-edge fabric technology with UVB protection, adjustable waistbands and signature utility pockets.

“This isn’t another t-shirt and sports line. Zio Sport clothing has function to it. The nice thing about Zio Sport apparel is that it is designed for children. It is not taken from adult clothing and simply cut down to children’s size,” said Davis.

About Zio Sport:
Nothing says, “get out and play” like Zio Sport. The Austin, Texas-based company outfits kids around the country with high-quality, active wear for children ages 4-14. At Zio Sport, it’s all about the kids. In fact, Zio Sport consults with children in the color, fabric and style of all their clothing. This family-owned company encourages a healthy lifestyle with the simple idea that kids who are comfortable keep playing longer. Zio Sport started when a grandmother and two mothers felt there was a void in high-quality, stylish sportswear for children. Just months later, the three developed their own line of children’s active wear. Now, Zio Sport is available online and in select retail stores nationwide. Learn more about Zio Sport at www.ziosport.com.

Derek Castillo, Media Relations
(512) 560-4286