National Domestic Violence Hotline Recognizes Limited Brands for Corporate Leadership in Fight Against Domestic Violence

Country Superstar Martina McBride gives out Top Award on Concert Tour


COLUMBUS, OHIO — On Sunday, Feb. 21 during the Martina McBride concert at Nationwide Arena, Limited Brands will receive a prestigious honor bestowed on a company for championing the cause of domestic violence. The Vital Link Volunteer Achievement Award recognizes Limited Brands and its associates for its partnership with the National Domestic Violence Hotline in adopting domestic violence shelter residents in their local communities through their Giving Tree Program. The Hotline receives more than 21,000 calls a month from families in crisis and has taken nearly 3 million calls since its launch in 1996.

“Limited Brands is being honored for its generosity and support, on a local and national level for domestic violence prevention, education and victim empowerment programs,” said Sheryl Cates, CEO of the Hotline. “It is a tribute to a company that has dedicated its time and resources to a cause greater than itself, especially in the tough economic times our country is facing when the demand for services is so great.”

Through Limited Brands’ Giving Tree Program, associates have the opportunity to adopt families and work with the Hotline to adopt shelter residents by purchasing gifts for mom’s during Mother’s Day and for families during the holiday season. “Last year, we assisted more than 19,000 women and touched more than 30,000 lives in families through our Giving Tree program,” said Janelle Simmons, director of Community Relations and Philanthropy for Limited Brands. “For more than 40 years we’ve remained dedicated to improving the communities where we do business and continue to focus on making a positive difference in the lives of our associates, our customers and the families in crisis.

Country Superstar Martina McBride is partnering with loveisrespect National Teen Dating Abuse Helpline in the My Time to Shine campaign to increase awareness for teens and parents about teen dating abuse and about how to develop healthy relationships. McBride will present the Vital Link Volunteer Achievement Award to Limited Brands associates at her Shine All Night concert in Columbus on Sunday, Feb. 21 at the Nationwide Arena. McBride is a member of the National Domestic Violence Hotline Celebrity Board.



Limited Brands, through Victoria’s Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates more than 3,000 specialty stores. The company’s products are also available online at,, and
The Hotline provides anonymous and confidential life-saving support, crisis intervention, safety planning, information and referrals 24 hours a day, 7 days a week, 365 days a year through a toll-free confidential call center which operates in 170 languages through interpreter services. For more information log onto:


NDVH launched loveisrespect, National Teen Dating Abuse Helpline in 2007, to serve as a source of support and resources for teens involved in dating abuse relationships, their peers, parents, teachers, and friends. The Helpline offers new and innovative services to teens across the country who are experiencing dating abuse and those who are looking to engage in healthy relationships by utilizing technologies that teens use most often: the telephone, web, and chat. Young men and women can anonymously contact trained peer-to-peer advocates by telephone, 24 hours a day, seven days a week. at 1-866-331-9474 or to chat (IM style) .


One of the most spectacular voices in any genre of music, Martina McBride is a four-time CMA Female Vocalist of the Year and GRAMMY winning recording artist with more than 18 million in album sales and 23 Top 10 singles, including six that hit #1.

The breadth of her talents – as recording artist, producer, songwriter, and concert entertainer – has made her an in-demand performer and personality, appearing on such high-profile programs as VH1 Divas (singing with Jordin Sparks), Dancing with the Stars, the Today show’s “Today Throws a Wedding,” American Idol, The Bachelorette, Private Sessions, a 20/20 special, The Oprah Winfrey Show, In The Spotlight With Robin Roberts: Bright Lights. Big Stars. All Access Nashville, In Performance At The White House – Celebrating The Music Of Stevie Wonder and much more.

Celebrated for her beauty and sense of fashion, as well as her everywoman perspective in life and music, Martina is a wife and mother of three who has been featured on the covers of publications like Redbook and Shape.

Among her hits are such anthemic and empowering songs as “Independence Day,” “This One’s for the Girls,” “Anyway” and “Ride,” all of which have underscored her incredible popularity as one of music’s preeminent female vocalists. Her latest album is the chart-topping Shine, which includes her beautiful current single, “I Just Call You Mine.”